About Our Project/ This Blog:

Hey everyone!

This is a blog based on media literacy for our Communications 2100 course at Mizzou. We are using the 5 Critical Processes including: #2 Analysis, #3 Interpretation, and #4 Evaluation. Our objective is to find the responses that both teenagers and college students have towards various product placements, in order to evaluate how they view product placement in reality TV shows. Our examples of reality TV shows include: Keeping Up With The Kardashians, Jersey Shore, and Top Chef. This lesson will ultimately assist us in determining our targets media literacy, as well as giving them more knowledge about it.

(We have focused on reality TV shows because it is something different than other groups' projects in our course. We are focusing on high school teenagers and college students because we feel they are the main demographic who watches these shows).

Please COMMENT with your responses to questions under each video clip! We cannot get credit if you do not comment!

Thank you for participating in our media literacy project. We truly appreciate it!

Sincerely,

Bridget Egan and Taylor Deeds

VIDEO CLIP--KEEPING UP WITH THE KARDASHIANS & ANALYSIS

DESCRIPTION OF VIDEO CLIP:

-This video clip is from the Reality TV Show: Keeping Up with the Kardashians.

-The GOAL for this Video Clip is to find how Keeping Up with the Kardashians uses product placement, specifically to meet the OBJECTIVE of INTERPRETATION.

Questions:

1. How many different brands can you name in this clip (from memory)?

2. How were the brands presented to you?

            -Did you hear it?

            -Did you see it?

            -Was it implied?

            3. Which type of product placement stood out to you the most and why?
           

Please comment below with your answers to the questions! 

VIDEO CLIP--JERSEY SHORE & INTERPRETATION

DESCRIPTION OF VIDEO CLIP:

-This video clip is from the Reality TV Show: Jersey Shore. The goal for this Video Clip is to find how Jersey Shore uses product placement, specifically to meet the OBJECTIVE OF FORMAT.

Questions:

            1. What is the theme of this clip?

            2. In your opinion, what is the meaning of this clip? What message are you taking away?

            3. How will society see it? Would you both see it in the same way? 

                 Why or why not?

            4. Is the product placement intrusive while you're watching the clip or effective?

Please comment with your answers to the questions!

VIDEO CLIP--TOP CHEF & EVALUATION

DESCRIPTION OF VIDEO CLIP:

-This video clip is from the Reality TV Show: Top Chef

-The GOAL for this Video Clip is to find how Top Chef uses product placement, specifically to meet the OBJECTIVE of EVALUATION.

Questions:

                   1. How did this clip make you feel?

2. Is the product placement in this clip good/ bad/ or mediocre (in the middle) and how did you come to that conclusion?

3. By using this product placement, did Top Chef promote itself as well? Why or why not?

Please comment with your answers to the questions!